Check out this cheeky new advert for Loehmann’s featuring our boy, Erik Rhodes. This print ad is running in L.A.-based gay rags Frontiers and IN Magazine. The main copy reads, “You never know who you’ll find at Loehmann’s (we mean the designers, of course.)” Cute. And it continues Mr. Rhodes’ relationship with the department store. Remember when he and Ben Andrews were featured in a series of print ads and in-store displays? (Click here for our story, which synchronistically was published exactly one year ago today.) They were chosen because Loehmann’s wanted to increase their gay market share and picked models that they figured would prompt The Gays to stop and look twice. It worked!


7 Comments so far

  1. Sinu' on March 17, 2008 2:43 pm

    Obviously a lot can happen in a year!

  2. Sinu' on March 17, 2008 2:43 pm

    Obviously a lot can happen in a year!

  3. Barry on March 18, 2008 10:12 am

    Nice to see Erik getting mainstream work, even if it’s local and it probably paid nothing, or very little. Good for Loehman’s for setting a precedent, too.–Barry.

  4. V.J. on March 18, 2008 9:31 pm

    Nice, good for Erik!

  5. Anonymous on March 19, 2008 2:05 pm

    Damn, he looks good. Hope he’s able to pull himself together as I want him around for a good long time……

  6. Gerald on June 14, 2012 2:29 pm

    Good for Erik for getting this kind of mainstream recognition, however humble it might be.

  7. Kraig larson on December 16, 2014 10:58 am

    Good for you Erik!!! RIP!! Dude!!!

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