Monday morning news brief: The Tom of Finland Foundation is launching their new signature fragrance at the Harvey Nichols store in Knightsbridge, London as part of Manchester Gay Pride tomorrow, May 13. We first wrote about the new cologne back in late January (click here). It was designed by Antoine Lie and “does not disturb the odor of men” with notes of “crumpled leaf, iris, metal, musk, pepperwood, suede, tonka bean and vetiver.” You’ll recall it is the first fragrance that one cannot buy unless one is legally of age; the packaging is inspired by the artwork of Tom of Finland and is considered sexually suggestive (leading some to believe the restrictions are a marketing ploy). The American launch is May 22 in San Francisco at Harputs Market, which they are billing as “A Night of Sensory Exploration.” You can also find it at the online store of Etat Libre d’Orange. Ah, the scent of a man…


Comments

13 Comments so far

  1. Sinu' on May 12, 2008 1:19 am

    Why not use the gimmick that if you have been to Finland – passport needed – you get a bottle free? Or a song and dance number ‘My name is Tom what’s yours’,and to think I was once invited to a Manchester Gay Pride event!

  2. Sinu' on May 12, 2008 1:19 am

    Why not use the gimmick that if you have been to Finland – passport needed – you get a bottle free? Or a song and dance number ‘My name is Tom what’s yours’,and to think I was once invited to a Manchester Gay Pride event!

  3. Anonymous on May 12, 2008 8:55 am

    Tom is spinning in his grave!

  4. Bill in S.F. on May 12, 2008 11:42 am

    No, I think anything, within reason, that keeps Tom of Finland’s legacy alive would make him happy. A “fragrance” is not such a bad idea. It has a snooty touch of class. I’m surprised there isn’t a Colt or Michael Lucas cologne yet. Seems like a natural fit for someone like Lucas, especially.

  5. Steve Cruz on May 12, 2008 11:58 am

    wait! does is smell like sweaty balls?

  6. V.J. on May 12, 2008 10:12 pm

    Steve Cruz,
    LOL!
    That is what I was thinking “What does it smell like?”

  7. Tim on May 12, 2008 11:04 pm

    Uh, read the story, it smells like “crumpled leaf, iris, metal, musk, pepperwood, suede, tonka bean and vetiver”….what every guy smells like!

  8. Sinu' on May 13, 2008 1:19 am

    If every guy smelt like that I’d run a mile.

  9. Sinu' on May 13, 2008 1:19 am

    If every guy smelt like that I’d run a mile.

  10. Anonymous on May 13, 2008 3:08 pm

    I don’t know why, but I totally want this. Maybe just to say I have it? How expensive is it, I wonder?

  11. rabbit on the moon on May 14, 2008 12:28 am

    LOL. I’ll stick with my Axe. But if I want to smell like dried cum and used jock straps, I’ll give it a try.

  12. Will on May 14, 2008 6:38 am

    rabbit – since when do we have to pay for that?

  13. rabbit on the moon on May 14, 2008 3:07 pm

    Well, I had to pay for Francesco D’Macho’s scent. But that’s a different story. :-)

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