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World AIDS Day: Maleflixxx to Donate $1 Per Rental TODAY
December 1, 2008 | Leave a Comment
REPOST: Toronto-based Sureflix Digital Distribution, parent company of Maleflixxx video-on-demand network, will donate $1 from every rental today, World AIDS Day, to a variety of charitable organizations. Since 1988, WorldAIDSday.org has been observed annually on December 1st in order to raise funds and bring awareness to the global fight against HIV and AIDS. MaleFlixxx.tv has pledged funds in a similar manner since 2005 and all funds raised were typically donated to one charity. This year the studio will donate to a number of organizations “in an effort to extend its philanthropic reach.” Several of those charities include The Canada-Africa Partnership [CAP AIDS], the Test Positive Aware Network [TPAN] and The Folsom Fund. “As members of the gay adult entertainment industry, we believe it is our responsibility to assist in the fight against this unyielding disease,” said Eric Johnson, president of Sureflix Digital Distribution. AIDS is something that, in some capacity, affects us all. It is that common bond we share that must drive us in the ongoing struggle to find a cure.” Johnson said World AIDS Day is not only a fundraising effort, but also about “increasing awareness, education and fighting prejudice. HIV has not gone away and there are many things still to be done. Maleflixxx not only recognizes this challenge, but embraces it with a steadfast spirit.”
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