Dramatic AMG Web Revamp Sees Past, Future Merge

April 25, 2009 | Leave a Comment

[Editor's note: Gay Porn Times has signed a deal to provide LGBT content to industry publication XBIZ.] Venerable all-male studio Athletic Model Guild is trumpeting an extensive online makeover by opening its cyber-doors free of charge through today. The revamp is intended to transition the studio away from dependence on the sale of tangible goods as well as showcase a storied history that stretches back six decades. The tech makeover includes its flagship website for Athletic Model Guild as well as the online home of subsidiary label AMG Brasil. The first stage of the relaunch includes “thousands of images, hundreds of HD video scenes, and historical memorabilia from the studio’s past. Both sites are completely free to the public for one weekend only, after which time our regular membership fees will apply,” AMG Director of Communications Christopher Trout said. The revamp serves two purposes: the first is to reposition AMG in a rapidly evolving market that has seen consumers migrate online. And the second is to tout the company’s cultural significance. “We’ve come a long way over the past few years. When I started working with AMG the industry was still dependent on DVD sales and now they’re practically collector’s items,” Trout said. CLICK HERE for the full story at XBIZ…!